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2026 BFCM Email Playbook · Updated for Nov 27

The exact Black Friday email plan behind 8 figures in client revenue. Yours for $1.

Flip-through of all 40 pages of the 2026 BFCM Email Playbook

Built from the BFCM campaigns we've run for 150+ ecommerce brands. Everything you need to plan, segment and send:

✓A day-by-day send calendar from Nov 4 to Dec 2
✓Who to send each email to, and who to leave out
✓How to warm up your list so you don't land in spam
✓Flow settings that catch last-minute buyers
✓Real examples of emails that sold
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Instant PDF download · Black Friday is Fri, Nov 27 · Hype emails start Nov 4

Brands we've made money for

What one November looks like

What this plan did for two of our clients in one November.

Real Klaviyo accounts, Nov 1–30. Same playbook, very different list sizes.

Client A · November total revenue

$1,676,206

$507,594 from email

30.28% of revenue from email

Client B · November total revenue

$167,203

$107,914 from email

64.54% of revenue from email

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What's inside

5 phases. Every send planned. Nothing left to guess.

Each phase tells you what to send, when, and to which segment, with real email examples you can model.

Phase 1

Get your list ready

Dedicated sending domain, list cleaning, and a day-by-day warm-up calendar so your Black Friday send lands in the inbox.

Phase 2

Grow the list before the sale

A 4-step early-access funnel: the offer, the ad, the sign-up form and the 4-email welcome flow that warms new leads up.

Phase 3

Build the hype

The Nov 4 announcement, 9 hype emails, and a 3-day VIP pre-sale that tests your offer before the real competition starts.

Phase 4

Black Friday

Early access on Nov 25–26, then the Nov 27 launch and 2–3 sends a day, with which segments to include and exclude on each one.

Phase 5

Cyber Monday

Two ways to run your Cyber Monday offer, plus the full Nov 30 to Dec 2 reminder sequence.

Bonus

Sale-day flows

How to change your welcome, abandoned cart, checkout, browse and post-purchase flows for sale days, including the right time delays.

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The 2026 calendar

Your BFCM emails start sooner than you think.

Brands that wait until November to plan end up blasting their full list on Black Friday and landing in spam. Here's when each phase starts this year.

Now

Clean your list and start warming up sends

Nov 4

Announce Black Friday, start the hype emails

Nov 14–16

VIP pre-sale

Nov 25–26

Early access

Nov 27

Black Friday

Nov 30

Cyber Monday

Get the playbook

Everything we use to plan BFCM for our clients. One dollar.

Why $1? We'd rather you see how we work than read another sales page. If it helps, you'll know who to call.

The 2026 BFCM Email Playbook (40-page PDF)

Included

Day-by-day send calendar, Nov 4 to Dec 2

Included

Segments to include and exclude for every send

Included

List warm-up schedule to protect deliverability

Included

Sale-day settings for 5 key flows

Included

Real email examples from client campaigns

Included

Your price today

$1

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One-time payment. No subscription. PDF delivered instantly after checkout.

Testimonials

The team behind the playbook: rated 4.9/5 by 60+ brands on Trustpilot

★★★★★

“So impressed with the service, communication and the outcome. Nate and the team made the entire process incredibly easy and quick. The new flows look beautiful and they nailed our brand tone of voice and aesthetic! In just 2 weeks we have already seen a massive increase in revenue!!! Highly recommend!”

Jasmine Gescheit

★★★★★

“Made creating our automated email flows a breeze, especially as we had a lot on our plate pre-launch! Couldn't recommend more in terms of speed, design and execution.”

Maya Bedeau

★★★★★

“We received excellent service from our account manager and are very happy with the flows. They helped smooth out all the issues we encountered while working with a unique (non-Shopify) e-commerce platform.”

Omeda Diane

★★★★★

“Have been working with Sendly for a few months now and can 100% recommend their service. Fast response and quality work.”

Simas Jarašūnas

★★★★★

“Nate and his team have been terrific to work with, their creative ideas and quick turnaround have resulted in a big revenue boost for our business. Highly recommended.”

Taylor Renaud

★★★★★

“Exceptional results & seamless communication! Working with Sendly has completely revolutionized our marketing strategy. Their deep understanding of eCommerce has led to noticeable revenue growth.”

Christopher Lee

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FAQ

Quick answers

Why is it only $1?

Because the playbook is our best sales pitch. Brands that read it either run it themselves or ask us to run it for them. Both are fine with us.

Is it too late to use this for Black Friday 2026?

No, but don't wait. The hype phase starts Nov 4 and list warm-up should start now. The calendar shows exactly what to do from today to Dec 2.

Do I need Klaviyo?

The examples use Klaviyo because that's where most of our clients are, but the calendar, segments and strategy work on any email platform, including Mailchimp and Omnisend.

Who is this for?

Ecommerce brands that run a Black Friday or Cyber Monday sale and want email to drive more of it. It's most useful if you already have a list and a store getting traffic.

How do I get the PDF?

Right after checkout you'll land on a page with the download, and we'll email you a copy too.

Can you just build it for me?

Yes. After checkout you'll see how to book a call with our team. We take a limited number of BFCM builds each year, so spots go first come, first served.

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